Five marketing interns walked into Amazon HQ and were handed a challenge many seasoned marketers would sweat.
The assignment: build a marketing campaign for Amazon Quick, using only Quick itself to do it.
Hours before they pitch senior leadership, the interns think they're finally ready. But the dress rehearsal falls apart, and Quick's own analysis is more brutal than anything their mentor said.
Everything rides on fixing it before showtime.
The interns are under pressure to show their mentor something tangible and turn to Amazon Quick to bring order to the chaos.
Then their mentor raises the bar. What felt like a tight deadline just turned into a countdown.
Why would a developer spend a week at re:Invent?
It puts you in the same room as the engineers who build AWS services and the developers solving the same problems you are. The sessions teach you a lot. The hallway conversations will teach you more.
There's still time to join us
Five marketing interns get one real business problem, no brief, and five days to solve it with a single tool.
They didn’t expect day one at Amazon HQ to be like this.
New features that took 4 months before, now delivered in one month.
+ 60% compute cost savings (seven figures)
+ 75% faster time to market
+ Near 99.99% availability
+ 4-year project completed in 2 years
Read the full story. ⤵️ https://go.aws/4yDF1Hn
Using AWS, they migrated their entire COBOL-based central reservation system to microservices, going from 26M daily availability requests to 50M with faster response times.
Nitin Goyal, VP of Engineering at @Sprinklr says, “Sprinklr’s philosophy is that we’ll always have an edge if we use the latest & greatest technology.” (4/4)
Learn more. ⤵️ https://go.aws/4dnZ1p2
They adopted AWS Graviton4 across 80-85% of their microservices. The performance gains were immediate:
+ 30% improvement for storage-intensive workloads.
+ 15%+ improvement for Java microservices.
+ Faster scale-ups & improved resiliency.
(3/4)
The backstory: Sprinklr manages billions of customer interactions across the world's biggest brands. Their infrastructure had to match that scale. (2/4)
Nitin Goyal, VP of Engineering at @Sprinklr says, “Sprinklr’s philosophy is that we’ll always have an edge if we use the latest & greatest technology.” (4/4)
Learn more. ⤵️ https://go.aws/4zoiCOk
They adopted AWS Graviton4 across 80-85% of their microservices. The performance gains were immediate:
+ 30% improvement for storage-intensive workloads.
+ 15%+ improvement for Java microservices.
+ Faster scale-ups & improved resiliency.
(3/4)
The backstory: Sprinklr manages billions of customer interactions across the world's biggest brands. Their infrastructure had to match that scale. (2/4)
