Sports and culture collide in real time on X 🏈🎧
When Jay-Z’s Super Bowl LXI Halftime Show announcement dropped during MNF, the hour drove 56.7K posts, 47.6M impressions, 4.5M video views and 565.9K engagements as football and music fans flooded the timeline.
Holiday shoppers on X are building their wish lists and getting ready to spend. Brands that capture their attention now are set up for success!
Sign up for our live webinar and prepare your campaigns for the biggest shopping week of the year 👇
The #WorldSeries hits different on X 💥
Through Game 2, engagement per post is 39% higher than last year. Now is the time for brands to join the moment and connect with engaged fans before baseball’s biggest stage comes to a close.
Three Sunday wins. One hour on X. 🏈
By 4 PM ET, the Bears', Browns' and Steelers' victories drove 137.7K posts, 80.9M impressions and 1.2M engagements as fans turned wins into real-time conversation.
NBA Opening Night came in hot 🔥
Fans showed up in a big way, driving +28% more posts vs. last year’s opener. Follow the games and the conversation in real time in NBA Gametime on X.
https://x.com/i/nba?s=20
Real-time action = real-time conversation on X 🏈
Drake Maye's 5 TDs and the Packers' rivalry win combined with Marvin Harrison Jr.'s trade made for a huge hour on X for NFL fans - generating 176.8K posts and 1.6M engagements.
For brands, the biggest moments create powerful opportunities to reach engaged audiences 🚀
Football fans are more tapped into X than ever for NFL news. @AdamSchefter’s post breaking the Marvin Harrison trade drove over 25M impressions and 88k engagements.
All the action, all in one place.
Gametime on X gives brands a new way to actually be part of big moments, not just the commercial break that comes after them.
"The one thing about social media and particularly X is that it's a two-way conversation" - NBA's Teddy Kaplan, VP, Head of New Media Partnerships
With Gametime on X, fans, athletes and brands come together all in one place.
X is setting the pace for the future of sports fandoms.
"Gametime is doing a great job of anticipating what fans want before they even know they want it" - Major League Baseball's Alex Cadicamo, VP, Media Business Development & Strategy
"Gametime combines real-time play-by-play with the X feed, bringing fans closer to both the action and the conversation" - Mitchell Smith on the power of sports fandom on X
The greatest minds are on X 💡
Incredible session with @advertisingweek’s Lance Pillersdorf in conversation with @Monique_X and @MorganStanley’s Wealth Management CMO Andrea Zaretsky on the rapid innovation happening at X.
